“Cocktails That Love You Back: The Story Behind The Drinkers Choice Club Rebrand”

"Cocktails That Love You Back: The Story Behind The Drinkers Choice Club Rebrand”

Hi friends,

I’m Sarah Jazwiecki - spirits professional, mindful drinking advocate, and founder of The Drinkers Choice Club. With over 20 years in the bar and spirits industry, I’ve worked everywhere from high-volume nightclubs to VIP casino bars. For years, my focus has been on sharing cocktail recipes, bar culture, and industry trends through The Drinkers Choice Club.

But life has a way of changing our direction. In 2023, my mother passed away from cancer. That loss changed me in ways I could never have imagined. It pushed me to start researching, learning, and practicing cleaner eating and healthier lifestyle choices for myself and my family. I realized that if I was making better choices in food, I could (and should) bring that same care into my work - into the cocktails I love creating and sharing.

That’s where this rebrand of The Drinkers Choice Club was born.

For a couple of years, my website featured fun, creative, and sometimes indulgent cocktail content -but now, it has a new focus and a new purpose. This next chapter is about cocktails that love you back: drinks made with fresh, natural ingredients, and recipes designed to be lower in sugar, carbs, and calories while still full of flavor and joy.

Because let’s be honest - we all have our vices. But we also have options. We can make smarter, healthier choices in every part of our lives - and that includes what we pour into our glass.

On the new Drinkers Choice Club site, you’ll find:

• A refreshed Cocktail Directory with traditional favorites and healthier ingredient swaps

• Guides and infographics to help you drink smarter without losing the fun

• Stories, tips, and resources to inspire you to find balance in both lifestyle and cocktails

• A community rooted in the idea that drinking well is part of living well

This rebrand isn’t just about cocktails. It’s about life, growth, and becoming a better version of ourselves - one choice at a time.

I’m beyond excited to share this new direction with you, and I truly hope it helps you feel empowered to sip smarter, live better, and enjoy cocktails that fit your lifestyle.

Welcome to the new Drinkers Choice Club.

Sip Smarter with drinks that love you back. 💛

Cheers, Sarah

In Loving memory of my mother Nancy Meade